One of your best marketing tools (if not THE best) is your website. There are several factors you need to take into consideration when developing your site. For most small businesses, being the flashiest is not one of those factors. Save your money on websites that cost thousands that get you … [Read more...]
Think about this question for a moment. What is your business? Did you answer “Marketing Business?” Well you should have. That’s right; you’re not in the chiropractic business, real estate business, coaching business or whatever happens to be profession. You are in the business of … [Read more...]
As a small business owner you're always strapped for time. You want to grow your business but you don't have the time to take on more clients. Here are some great ways to increase website revenue without even one more client! Affiliate Programs My #1 recommendation for everyone who runs a business … [Read more...]
Graphic design is a skill that can be learned by anyone. You can save yourself hundreds when you learn how to quickly and easily create your own graphics. It's a very common misconception to think you have to be a graphic artist. Sure, for some stuff I would recommend hiring someone, but there are … [Read more...]
Don’t forget the analytics! Now that you’ve got your site set up, some content and just the right look and feel, I know you’re dying to start marketing it. But take 10 minutes first to setup a Google Analytics account. It’s free but the data you get from it is invaluable. It’s so very … [Read more...]
The marketing question I get asked about above any others is, “How do I get traffic from the search engines?” like there’s some quick magical answer. So now I can just say go to my site and look up Search Engine Optimization. :) The answer: It takes work! I know, bummer right?! Getting … [Read more...]
Setup your hosting account at GatorHost.org. Next, decide on which hosting package is right for you. You have a choice between Hatchling, Baby and Business. For most businesses, the Hatchling package will be just fine. However, I would recommend going with the middle Baby package for one main … [Read more...]
I want to show you how to setup a small business Content Management System (CMS) called Wordpress. This software makes it very easy to build and edit your website eliminating the need to call your webmaster to make a simple little change. Why Wordpress? I’ve used all kinds of content management … [Read more...]
